WHY USE CO-BRANDING?

There are two basic uses for co-branding technology...

1. Offering your website content to other websites on an affiliate or partnership type basis.

   For example... lets say that your website sells books. You might want to offer others to also sell your books and receive some commission or percentage of the sale price. This increases your products exposure by recruiting others to help you sell.

2. Create different looks for your own website.

   For example... perhaps some of your products are great for children, while other products are only adults... by using co-branding technology you can have different looks for the same site, based on the type of user and how they accessed your website.

There are many ways to achieve co-branding. The most obvious is that you can simply create multiple websites... or allow others to access your content in a pop-up window or frame... but these solutions are far from desirable.

Most people wishing to join an affiliate or partnership system would like your content to fit their websites look and feel. This means that they want their own pages icons, buttons, text and backgrounds to be used - but with your content.

Also impractical is maintaining multiple websites... since changes made to one probably need to be rippled through to all of the others, a waste of time and money.

COOKWARE'S CO-BRANDING SOLUTIONS

At Cookware Inc. we have a number of software solutions to make designing of co-branding and partnership sites possible. Our co-branding solutions can take your website content and databases and dynamically change the look and feel based on the user or owner.

Cookware co-branding solutions include the ability to...

...create unlimited number of look and feels for your website content.

...modify the look and feel dynamically, via the web.

...allow your partners to modify their own look and feel without needing to contact you.

...allow you to watch users move through your website (you see on your screen, what they see on theirs as they move through your site).

...provide real-time customer support (you can control a remote users browser to show them how to do something).

HOW TO ADD CO-BRANDING TO YOUR SITE